What is Incognito?
incognito was founded by Lucinda Hall in 2017 with the mission of making art more accessible and affordable to the public while raising vital funds for The Jack and Jill Children’s Foundation. The concept of incognito is simple yet impactful: offer original postcard-sized artworks by both emerging and internationally acclaimed artists, all for a fixed price of €70.
For three years, incognito took the form of bustling, in-person events in Dublin and Cork, where excited art buyers would queue (sometimes overnight) to purchase their favourite pieces, eager to discover the identities of the artists behind the works. In 2020, the event shifted online due to global circumstances, which expanded its reach and made the collection available to a broader audience, including art buyers internationally.
Now in its ninth year, incognito has become Ireland's largest online art sale. It continues to offer unique, affordable pieces of art while supporting the Jack and Jill Children’s Foundation, which helps over 400 families.

Exciting Changes for incognito 2025
This year, incognito introduces a fresh twist! Half of the collection will be available for purchase in person at the incognito gallery at unit 5, Charlemont Square Dublin 2, while the other half will be sold exclusively online.
Both available collections can be previewed: March 19th. Purchase Dates listed above
A look back at incognito 2024
A big thank you to Lucinda Hall and her team – John & Jen Searle, Bridgie O’Hanlon and Shanny Bolger – for all their hard work preparing the artworks!
Now in its 9th year, Incognito has reached remarkable milestones thanks to the generosity of the public, artists, and partners.

1000+ Artists

Producing 24,778 original pieces of art...

From over 52 countries...

Raising 1.4 MILLION EURO for Jack and Jill...

Providing 79,555 hours of home nursing care.

Supporting 420+ families across Ireland

Incognito through the years


