incognito was founded by Lucinda Hall in 2017 with the mission of making art more accessible and affordable to the public while raising vital funds for The Jack and Jill Children’s Foundation. The concept of incognito is simple yet impactful: offer original postcard-sized artworks by both emerging and internationally acclaimed artists, all for a fixed price of €70.

For three years, incognito took the form of bustling, in-person events in Dublin and Cork, where excited art buyers would queue (sometimes overnight) to purchase their favourite pieces, eager to discover the identities of the artists behind the works. In 2020, the event shifted online due to global circumstances, which expanded its reach and made the collection available to a broader audience, including art buyers internationally.

Now in its ninth year, incognito has become Ireland's largest online art sale. It continues to offer unique, affordable pieces of art while supporting the Jack and Jill Children’s Foundation, which helps over 400 families.